Apple has expanded its iTunes in the Cloud service to support movies in a number of countries across the globe, including the UK and Ireland, along with the likes of Australia, New Zealand and Canada.
That means that UK users can now enjoy their iTunes movie purchases across all their Apple devices, watching a film on their iPhone, for instance, and then picking up where they left off on their iPad later on.
With storage space on mobile devices always tight, the fact that the hefty-sized films are stored in the cloud and streamed is another obvious bonus.
Apple has kicked the service off after securing rights deals with major film studios for these territories, including Universal, Paramount and Warner Bros.
iTunes in the Cloud already supports music and music videos, TV shows, apps and books in the UK, and movies is the final piece of the puzzle previously only available over in America.
Indeed, the service has been available in the US for around a year, but it takes considerable time to negotiate deals with the major film companies.