The release of the iPhone 5 (or the “new iPhone”, as it might be called) is almost upon us. In fact, the unveiling of Apple’s next smartphone should take place just three weeks today, if the rumours are correct.
As to when it will be on sale, that might be just a week and a half later in the US, although it could be a little longer for the UK and other territories.
At any rate, interest in the upcoming smartphone is building to a fever pitch that Apple must be pretty pleased with. And the latest search data from web number crunchers Experian Hitwise shows a large increase in searches for the iPhone 5, over the iPhone 4.
Indeed, from August 2011 to early September of last year, the iPhone 5 outstripped the iPhone 4 in terms of searches – even way back then – until the 4S device was announced, when searches for that took the lead in popularity.
Since early July of this year, searches for the term iPhone 5 have sky-rocketed. Last week saw those numbers peak, up 128 per cent on the previous week – although this week may well exceed even that.
There is undoubtedly a huge amount of hype behind the iPhone 5, which is expected to make some big changes from the iPhone 4S, the most important of which will be a larger (probably 4 inch) screen. Take a look at our recent article for a round-up of the other likely innovations.
Anything less than some major changes, and we’re betting there are going to be some disappointed faces on critics and punters alike. That might not stop the phone selling the usual initial bucket-loads, but things could taper off quicker than normal after that.
Apple, however, isn’t likely to disappoint.
The most popular search term by a long way was the simple “iPhone 5”, which accounted for 74 per cent of all Apple smartphone related searches last week.
“iPhone 5 release date” and “leaked iPhone 5” were the next most popular terms, at 7.4 per cent and 2.3 per cent respectively.