Virgin Media has launched a new cloud-based TV service, Virgin TV Anywhere, which lets customers watch, well, television anywhere.
The idea is that Virgin TV customers will be able to watch shows anywhere via their tablet, smartphone, laptop or indeed desktop computer.
The TV Anywhere service will have dedicated apps – although initially only an iOS version – although others will be able to access the service via their mobile web browser.
TV Anywhere will be available to all customers with a TiVo box, and it will include tools to use your box remotely, for example to record a show you’d forgotten about after you’ve left the house.
The app will also act as a touch-based remote control when you’re at home, and it will have built in social media functionality, and offer other features such as suggested viewing.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “The world of digital entertainment is moving so fast, consumers are always looking for the next ‘big thing’ to take advantage of the features and connectivity built into today’s gadgets. Virgin TV Anywhere builds upon our fantastic TV service, blending in the best of TiVo and our expertise in broadband and mobile, to bring customers a compelling entertainment experience to enjoy whenever they want, wherever they are – all at no extra cost.”
TV Anywhere viewers will be able to stream live TV and choose from some 45 channels at launch – though which channels you can access depends on your TV subscription package.
The whole gamut of TV is covered, though, from sport and news, through entertainment and kids programmes, to music and movies.
On-demand shows will also be available, with some 4,000 hour’s worth of video on hand from the likes of Sky On Demand, 4oD, the iPlayer and so forth.
All in all, it sounds like a nice little extra for Virgin customers who have a mobile device, and a decent data package of course, if they’re going to be watching on 3G as opposed to Wi-Fi.