BT has introduced a new tariff for unlimited broadband, which brings the cost for unlimited data down on both ADSL and fibre plans.
The new scheme, called Totally Unlimited Broadband, starts at £16 per month for unlimited ADSL (copper) broadband.
It’s £23 per month for 38Mbps fibre-to-the-cabinet (Infinity), and for 76Mbps fibre BT will charge £26 per month. Previously, BT notes that £26 per month was the cheapest plan available for unlimited broadband.
There’s also currently an offer on until June which gives new customers the first six months free, so effectively your first year will be half the above quoted prices.
Another extra is also being thrown in, with BT Cloud, a new online storage service. All broadband customers will get some free cloud storage locker space, with top tier Infinity 76Mbps users getting 50GB worth of storage.
All in all, it is a pretty tempting little offer running through to the summer. But what about the quality of the line(s), if more and more folks are coming on board for unlimited data, and choking up more bandwidth? Is BT going to traffic shape?
Well, BT is promising that there won’t be any traffic management applied to Totally Unlimited Broadband customers. “Totally unlimited” really does seem to mean just that according to the terms and conditions, and this would appear to be an effort by BT to make itself look more attractive than rivals who do implement some sort of “fair usage” on “unlimited” tariffs.
John Petter, managing director of BT’s Consumer division, made this point, specifically noting that the plans aren’t subject to “the sort of traffic management Virgin Media, TalkTalk or EE customers may find themselves subject to. Unlike Sky, we’re extremely confident that our network can stand up to the extra bandwidth demands from totally unlimited products everywhere across the UK.”
The claws are indeed out.
Existing BT broadband customers can switch to the new Totally Unlimited scheme, but will (naturally enough) have to take up another contract from scratch.