Freesat adds YouTube to line-up

Celebrating 3 million sales
Darren Allan

February 12, 2013
Freesat Box

Freesat is celebrating a figure of 3 million product sales by adding YouTube to its free satellite arsenal.

Gross retails sales are now over £1 billion, the service noted in a press release, a figure achieved during the last four years (well, just over).

YouTube is a first for free-to-air British TV, and a novel move, meaning you can watch your cute kitty videos on the big screen without the need for an Xbox or other device with a YouTube app.

Apparently YouTube on Freesat will be fully interactive, not to mention optimised for the TV screen. It has been built using HTML5.

It won’t be available just yet, though, but Freesat promises that YouTube will be going live “soon.”

Emma Scott, Freesat’s Managing Director, commented: “In just four years we have established ourselves as a real challenger and genuine alternative to pay-TV.”

“We’re now delighted to add to our already fantastic customer offering with YouTube. They join Freesat at a time of rapid growth for our business and will offer our viewers an exclusive, first view of their latest version – previously unseen on free to air TV in the UK.”

Freesat boasts that it outpaced both Sky and BT Vision combined in the third quarter of last year, with 55,000 new subscribers, compared to Sky’s 25,000 and BT’s 20,000 (to make 45,000 in total for the two).

Having YouTube as a TV option certainly can’t hinder the free service’s chances of carving out further business.






 

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