BSkyB signs English soccer TV deal with Setanta - Techwatch Support Forums: Digital & Satellite TV, FTA, Cable, Computers, Mobile Phones, Apple and General Tech Forums

Analoguesat · 09-05-06, 08:11 PM

Subscriptions paid by pubs and clubs to UK pay TV company BSkyB will include the English Premier League soccer games for which Irish pay-TV company Setanta has won the rights from 2007, BSkyB said. "In addition, Sky and Setanta have reached an agreement in principle under which Setanta's Premiership coverage will also be available to residential customers on the digital satellite platform," British Sky Broadcasting Group said in a statement on Tuesday.

BSkyB's commercial customers will now be able to receive all 138 live Premiership matches each season without the need for separate subscriptions or a new delivery platform. On May 5, BSkyB won the rights to broadcast two thirds of 138 live top-flight English soccer matches per season for three years starting in 2007, with Setanta winning the other 46 games.

BSkyB is paying nearly twice as much per game as it did for its existing deal and is losing exclusivity, while less well-known Setanta is positioning itself to attract more British TV watchers by landing the games. England's Premier League said six broadcast packages of 23 games apiece over three seasons generated £1.706 billion (US$3.18 billion), with BSkyB paying £1.314 billion pounds and Setanta £392 million.

Sky won the coveted "A" package of matches, which are played late on Sunday afternoons. It also has the rights for early afternoon Saturday and Sunday matches, as well as a group to be played midweek and on bank holidays. Setanta's 46 games are mostly scheduled for Saturday evenings and Monday nights.

Reuters / Media Network

BGonaSTICK · 09-05-06, 09:06 PM

Very interesting...

Analoguesat · 09-05-06, 09:22 PM

What I cant work out is this - if SSports are carrying all games, then why the hell would anyone sub to Sentanta??? :?

Or am I missing summat simple

BGonaSTICK · 09-05-06, 09:34 PM

I read that as only for pubs and other commercial enterprises who already pay up to £1000 a month under the current deal

Analoguesat · 09-05-06, 09:42 PM

Ah yes so it is - "BSkyB's commercial customers"

BGonaSTICK · 09-05-06, 09:50 PM

It still appears to bend the ruling that the EU made regarding 'exclusivity' though...

Did they cook up a deal to carve it up on this basis up front?

Was it just a scam auction?

09-05-06, 08:11 PM	#1 (permalink)
Analoguesat manic midlander retired mod Join Date: Jan 2006 Location: Scottish Borders Posts: 11,668 Thanks: 21 Thanked 1,339 Times in 990 Posts	BSkyB signs English soccer TV deal with Setanta Subscriptions paid by pubs and clubs to UK pay TV company BSkyB will include the English Premier League soccer games for which Irish pay-TV company Setanta has won the rights from 2007, BSkyB said. "In addition, Sky and Setanta have reached an agreement in principle under which Setanta's Premiership coverage will also be available to residential customers on the digital satellite platform," British Sky Broadcasting Group said in a statement on Tuesday. BSkyB's commercial customers will now be able to receive all 138 live Premiership matches each season without the need for separate subscriptions or a new delivery platform. On May 5, BSkyB won the rights to broadcast two thirds of 138 live top-flight English soccer matches per season for three years starting in 2007, with Setanta winning the other 46 games. BSkyB is paying nearly twice as much per game as it did for its existing deal and is losing exclusivity, while less well-known Setanta is positioning itself to attract more British TV watchers by landing the games. England's Premier League said six broadcast packages of 23 games apiece over three seasons generated £1.706 billion (US$3.18 billion), with BSkyB paying £1.314 billion pounds and Setanta £392 million. Sky won the coveted "A" package of matches, which are played late on Sunday afternoons. It also has the rights for early afternoon Saturday and Sunday matches, as well as a group to be played midweek and on bank holidays. Setanta's 46 games are mostly scheduled for Saturday evenings and Monday nights. Reuters / Media Network __________________ Basic forum rules for both satellite & cable: no keys no patches no offering or asking for card shares Anyone pm'ing me for details of card sharing or anything to do with hacking cable will be banned immediately Analogue forever!!

09-05-06, 09:06 PM	#2 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Re: BSkyB signs English soccer TV deal with Setanta Very interesting... __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

09-05-06, 09:22 PM	#3 (permalink)
Analoguesat manic midlander retired mod Join Date: Jan 2006 Location: Scottish Borders Posts: 11,668 Thanks: 21 Thanked 1,339 Times in 990 Posts	Re: BSkyB signs English soccer TV deal with Setanta What I cant work out is this - if SSports are carrying all games, then why the hell would anyone sub to Sentanta??? :? Or am I missing summat simple __________________ Basic forum rules for both satellite & cable: no keys no patches no offering or asking for card shares Anyone pm'ing me for details of card sharing or anything to do with hacking cable will be banned immediately Analogue forever!!

09-05-06, 09:34 PM	#4 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Re: BSkyB signs English soccer TV deal with Setanta I read that as only for pubs and other commercial enterprises who already pay up to £1000 a month under the current deal __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

09-05-06, 09:42 PM	#5 (permalink)
Analoguesat manic midlander retired mod Join Date: Jan 2006 Location: Scottish Borders Posts: 11,668 Thanks: 21 Thanked 1,339 Times in 990 Posts	Re: BSkyB signs English soccer TV deal with Setanta Ah yes so it is - "BSkyB's commercial customers" __________________ Basic forum rules for both satellite & cable: no keys no patches no offering or asking for card shares Anyone pm'ing me for details of card sharing or anything to do with hacking cable will be banned immediately Analogue forever!!

09-05-06, 09:50 PM	#6 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Re: BSkyB signs English soccer TV deal with Setanta It still appears to bend the ruling that the EU made regarding 'exclusivity' though... Did they cook up a deal to carve it up on this basis up front? Was it just a scam auction? __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W