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Sky's strategic planning manager Alan Sewell has announced that Vodafone's mobile television service launched in conjunction with BSkyB last October has more than 100,000 customers each paying £10 per month for the premium offering.
Vodafone's content development chief Graeme Ferguson also said 50% of 3G customers were opting for the free mobile TV offer for 30 days. After that two thirds were staying on as paying customers. Ferguson said the key challenges for operators considering mobile TV services were getting the business models right, and improving content—which required rights issues to be resolved. SDO
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