Irish owned “Bubble Hits”to launch on Sky

[Analoguesat]

Bubble Hits, a new Irish owned TV music channel, is set to air on the BSkyB platform from the 14th August 2006.

The station, owned by two young Irish entrepreneurs James Hyland (23) and Lee Walsh (22), will broadcast hit music 24 hours a day, 7 days a week with no commercial breaks.

Bubble Hits say they’re able to accomplish this staggering feat because revenue will be generated by integrated advertising, show sponsorship and viewer interaction via SMS, MMS and web. Sponsored competitions for 'Prizes You Can’t Buy’ and ‘Exclusive Intimate Gigs’ will also contribute to the station’s income. Sponsorship packages available will include on-screen branding, interactive branded text messages to viewers, website presence and on-street promotional activity, as well as short music entertainment updates fronted by young presenters.

Targeting the 16-35 year old market, the free-to-air station will broadcast to over 8 million homes in Ireland and the UK.

Lee Walsh, Director of Bubble Hits said “the establishment of Bubble Hits sees a return to the essence of music channels – to play music. Bubble Hits’ unique selling point is that it has no commercial breaks, a major disruption to other channels’ viewership figures. In addition to more music and more entertainment, the channel reduces the risk of ‘the flick factor,’”

Bubble Hits says its commercial free format has already attracted interest from cable stations worldwide and it hopes to grow the station into an internationally recognisable brand.

“The format really is the future of television,” said Walsh.


Source - Athlone Advertiser.