Setanta secures rights to PGA TOUR

[BGonaSTICK]

Setanta Sports have been granted exclusive live rights to cover The PGA TOUR, the biggest competition in the golf calendar.

The six-year deal starts on 1 January 2007 and gives Setanta the rights to all PGA TOUR events and programming including The Players’ Championship, which annually features the deepest field of the TOUR schedule.

Setanta will also showcase the twenty-four events in the Champions Tour for champions aged 50 and over, plus extensive coverage of the Nationwide Tour in which an international roster of players battle for a place on the PGA TOUR.

"We couldn’t be more pleased with our new relationship with Setanta Sports which coincides with the launch of the FedExCup series in 2007", said Tim Leisure, Vice President of International TV at the PGA TOUR, "The TOUR has a new look in 2007 and with our new partner, Setanta Sports, a new golf channel on which to present our mutual passion for the game of golf".

These events will form the cornerstone of a new 24-hour Setanta Golf Channel which will launch on New Year's Day 2007.

Setanta's Director of Sports, Trevor East, said: "We are privileged to be associated with an organisation as prestigious as the PGA TOUR. Following quickly of the heels of our recent English and Scottish Premier League successes, this is a major coup for Setanta. A dedicated golf channel featuring the game's biggest names in peak viewing time alongside our major football content provides a compelling proposition for subscribers."