ITV 'demands limited ad-skip for Freeview Plaback' - Techwatch: Satellite TV forums, FTA, Cable, Hardware, & Tech forums

BGonaSTICK · 09-08-06, 11:26 PM

ITV is said to have caused a rift with partners in the Freeview consortium over its apparent insistence that forthcoming Freeview Playback digital TV recorders should operate at a restricted fast-forward speed.

According to a source contacted by Marketing magazine, ITV said it wanted the speed at which viewers could fast-forward through ad breaks limited to 16 times normal playback speed. BSkyB's digital TV recorder Sky+ offers a maximum fast-forward speed of 32X while some other devices offer 64X.

In a leader headed 'Those Luddites at ITV', Marketing editor Craig Smith said ITV's stance was "understandable although ultimately doomed".

Freeview unveiled its branded digital TV recorder strategy in May. Research for the consortium that owns and markets the Freeview brand - a joint venture between the BBC, National Grid Wireless, BSkyB, ITV and Channel 4 - suggested that while consumers showed high interest in being able to record digital programmes there was little awareness of digital TV recorders.

Analoguesat · 10-08-06, 12:00 AM

If they had some decent ads on these days apart from what seems like never ending plays of debt relief companies and car insurance companies promoting their wares then perhaps folks wouldnt want to skip past the ad breaks.

20 years ago there were some great advertising campaigns running

BGonaSTICK · 10-08-06, 12:06 AM

But how will I pay off my debts and insure my car?

Analoguesat · 10-08-06, 12:08 AM

Sell the car

Jimdefruit · 10-08-06, 12:09 PM

Am I getting old?

All of the adverts these days, with a few exceptions, seem to be produced by brainless morons. They are also shown so regularly that they are boring and dont register.

Adverts used to be nicely timed to fit in with putting the kettle on or opening a can. Now they are on five minutes after a film or programme starts.

Even the Beeb are getting in on the act advertising their own programmes.

09-08-06, 11:26 PM	#1 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,633 Thanks: 3 Thanked 64 Times in 37 Posts	ITV 'demands limited ad-skip for Freeview Plaback' ITV is said to have caused a rift with partners in the Freeview consortium over its apparent insistence that forthcoming Freeview Playback digital TV recorders should operate at a restricted fast-forward speed. According to a source contacted by Marketing magazine, ITV said it wanted the speed at which viewers could fast-forward through ad breaks limited to 16 times normal playback speed. BSkyB's digital TV recorder Sky+ offers a maximum fast-forward speed of 32X while some other devices offer 64X. In a leader headed 'Those Luddites at ITV', Marketing editor Craig Smith said ITV's stance was "understandable although ultimately doomed". Freeview unveiled its branded digital TV recorder strategy in May. Research for the consortium that owns and markets the Freeview brand - a joint venture between the BBC, National Grid Wireless, BSkyB, ITV and Channel 4 - suggested that while consumers showed high interest in being able to record digital programmes there was little awareness of digital TV recorders. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

10-08-06, 12:00 AM	#2 (permalink)
Analoguesat satellite expert Join Date: Jan 2006 Location: Scottish Borders Posts: 8,309 Thanks: 10 Thanked 270 Times in 242 Posts	Re: ITV 'demands limited ad-skip for Freeview Plaback' If they had some decent ads on these days apart from what seems like never ending plays of debt relief companies and car insurance companies promoting their wares then perhaps folks wouldnt want to skip past the ad breaks. 20 years ago there were some great advertising campaigns running __________________ To all the cable boys - do not post: keys of any sort firmware for receivers links to sites carrying files, keys or fixes Read the rules before you post - click here to read them

10-08-06, 12:06 AM	#3 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,633 Thanks: 3 Thanked 64 Times in 37 Posts	Re: ITV 'demands limited ad-skip for Freeview Plaback' But how will I pay off my debts and insure my car? __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

10-08-06, 12:08 AM	#4 (permalink)
Analoguesat satellite expert Join Date: Jan 2006 Location: Scottish Borders Posts: 8,309 Thanks: 10 Thanked 270 Times in 242 Posts	Re: ITV 'demands limited ad-skip for Freeview Plaback' Sell the car __________________ To all the cable boys - do not post: keys of any sort firmware for receivers links to sites carrying files, keys or fixes Read the rules before you post - click here to read them

10-08-06, 12:09 PM	#5 (permalink)
Jimdefruit Super Moderator Join Date: Jan 2006 Posts: 2,775 Thanks: 10 Thanked 113 Times in 105 Posts	Re: ITV 'demands limited ad-skip for Freeview Plaback' Am I getting old? All of the adverts these days, with a few exceptions, seem to be produced by brainless morons. They are also shown so regularly that they are boring and dont register. Adverts used to be nicely timed to fit in with putting the kettle on or opening a can. Now they are on five minutes after a film or programme starts. Even the Beeb are getting in on the act advertising their own programmes. __________________ Dreambox 800 HD; Dreambox 7000s + VBox + Channel Master 1.2 with 36v actuator CM120 feedhorn and Invacom .3 LNB Skystar 2 PCI card with links to my Dreambox If you like what you see here, tell your friends.


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