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24-08-06, 04:31 PM
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Super Murderator
Join Date: Nov 2005
Location: Brighton
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UKTV slam-dunks new basketball deal
Cabsat broadcaster UKTV has secured exclusive linear rights to basketball games from the FIBA World Championship 2006 on its UKTV G2 channel in the UK and Eire, along with non-exclusive, non-linear rights for the network's broadband basketball site.
The linear broadcasts will also be supported by red button applications to drive take-up of uktvslam.tv, where highlights of every game will be broadcast free on a trial basis along with one full game every day of the tournament, with a view to a full subscription service being launched later this year. Channel head Steve North said: "We expect a significant proportion of our linear viewers to take up this opportunity to view additional games and highlights on uktvslam.tv."
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