UK will continue to lead in digital TV

[BGonaSTICK]

Digital TV will be watched in a greater percentage of homes in the UK than any other country by 2010, according to Datamonitor. Around 95% of UK households will have digital TV, compared with 66% in the US and 50% in Germany, Freeview will overtake satellite as the most popular way to watch TV in the UK by 2008, the company says.

The report also predicts that Europe will continue to lag behind the US in adopting high definition (HD) TV. It blames lack of interest in HD on the fact that the improvement in picture quality is smaller in Europe compared with the US.

The UK already has the world's highest level of digital TV viewers at nearly 70%, broadcasting regulator Ofcom revealed earlier this year. The US is second with 55%, but no other European country has passed 50%.