FX channel tries commercial to combat ad-skipping - Techwatch Support Forums: Digital & Satellite TV, FTA, Cable, Computers, Mobile Phones, Apple and General Tech Forums

Analoguesat · 17-09-06, 02:14 PM

Niche UK men’s TV channel FX plans to show what it calls the first UK advert specially designed to combat viewers using digital recorders to avoid commercials. The advert for its new drama “Brotherhood” will show a single image on the screen for the entire 30-second slot, and therefore retain its “sales message” when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs.

Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programmes when they want using such recorders, often skipping the commercials. “There are a whole host of issues that broadcasters and advertisers are currently facing and about to face that are going to irrevocably change the business,” said Jason Thorp, senior vice president and deputy managing director of Fox International Channels UK, a division of News Corp. “A creative response will be the only solution to all of them,” he added in a statement issued on Friday.

FX said when it showed its drama series “Sleeper Cell” in April, one-third of the ratings for the pilot episode were from viewers watching a digitally recorded version. The PVR-aimed ad will be test run September 22. About 13 percent of homes with satellite service from BSkyB have Sky+.

(Source: Reuters via Media Network weblog)

Jimdefruit · 17-09-06, 05:16 PM

I dont imagine it will take very long for the linux boys to crack that system.

BGonaSTICK · 17-09-06, 06:30 PM

[RANT]

I know they provide much needed funding for the TV industry as well as lining the pockets of the greedy media execs, but I can't say that my heart bleeds for the idiots that come up with the totally patronising and insulting crap that gets jammed in between the few watchable programs on TV these days.

[/RANT]

17-09-06, 02:14 PM	#1 (permalink)
Analoguesat manic midlander retired mod Join Date: Jan 2006 Location: Scottish Borders Posts: 11,668 Thanks: 21 Thanked 1,339 Times in 990 Posts	FX channel tries commercial to combat ad-skipping Niche UK men’s TV channel FX plans to show what it calls the first UK advert specially designed to combat viewers using digital recorders to avoid commercials. The advert for its new drama “Brotherhood” will show a single image on the screen for the entire 30-second slot, and therefore retain its “sales message” when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs. Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programmes when they want using such recorders, often skipping the commercials. “There are a whole host of issues that broadcasters and advertisers are currently facing and about to face that are going to irrevocably change the business,” said Jason Thorp, senior vice president and deputy managing director of Fox International Channels UK, a division of News Corp. “A creative response will be the only solution to all of them,” he added in a statement issued on Friday. FX said when it showed its drama series “Sleeper Cell” in April, one-third of the ratings for the pilot episode were from viewers watching a digitally recorded version. The PVR-aimed ad will be test run September 22. About 13 percent of homes with satellite service from BSkyB have Sky+. (Source: Reuters via Media Network weblog) __________________ Basic forum rules for both satellite & cable: no keys no patches no offering or asking for card shares Anyone pm'ing me for details of card sharing or anything to do with hacking cable will be banned immediately Analogue forever!!

17-09-06, 05:16 PM	#2 (permalink)
Jimdefruit Super Moderator Join Date: Jan 2006 Posts: 2,858 Thanks: 20 Thanked 221 Times in 187 Posts	Re: FX channel tries commercial to combat ad-skipping I dont imagine it will take very long for the linux boys to crack that system. __________________ Dreambox 800 HD; Dreambox 7000s + VBox + Channel Master 1.2 with 36v actuator CM120 feedhorn and Invacom .3 LNB Skystar 2 PCI card with links to my Dreamboxes If you like what you see here, tell your friends.

17-09-06, 06:30 PM	#3 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Re: FX channel tries commercial to combat ad-skipping [RANT] I know they provide much needed funding for the TV industry as well as lining the pockets of the greedy media execs, but I can't say that my heart bleeds for the idiots that come up with the totally patronising and insulting crap that gets jammed in between the few watchable programs on TV these days. [/RANT] __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W