BBC to rake in funds through online ads? - Techwatch Support Forums: Digital & Satellite TV, FTA, Cable, Computers, Mobile Phones, Apple and General Tech Forums

BGonaSTICK · 02-11-06, 02:21 PM

The BBC could stand to make up to £105m per year if it goes ahead with plans to place ads on its international homepage and news Web sites.

According to a report commissioned by the corporation into the feasibility of introducing online ads, such a strategy could generate significant revenues for the corporation within five years.

analysts believe that the international strength and appeal of the BBC brand would give advertisers significant online traffic to tap into.

Plans are by no means finalised, with significant opposition reportedly coming from BBC News staff in particular to how online advertising would fit into the BBC remit. A decision is unlikely to be made before the end of the year.

02-11-06, 02:21 PM	#1 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	BBC to rake in funds through online ads? The BBC could stand to make up to £105m per year if it goes ahead with plans to place ads on its international homepage and news Web sites. According to a report commissioned by the corporation into the feasibility of introducing online ads, such a strategy could generate significant revenues for the corporation within five years. analysts believe that the international strength and appeal of the BBC brand would give advertisers significant online traffic to tap into. Plans are by no means finalised, with significant opposition reportedly coming from BBC News staff in particular to how online advertising would fit into the BBC remit. A decision is unlikely to be made before the end of the year. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W