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BGonaSTICK · 15-12-06, 10:35 AM

Irish sports broadcaster Setanta is reported to be spending £4 million over the next year to help boost its profile.

Earlier this week the company secured a £213 million investment from Doughty Hanson & Co, Goldman Sachs, Davy Stockbrokers and Adams Street Partners. Part of that money will be used to fund marketing to help expand its UK operations.

A new yellow and black logo will be revealed in January, alongside its first nationwide advertising campaign, with some national and regional press ads beginning this weekend.

The broadcaster has made a number of exclusive sports rights acquisitions this year, including poaching golf's PGA Tour from Sky, and paying £392 million for the rights to two Premier League packages for the next three seasons.

A Setanta Golf channel launches in January.

Source: Digital Spy

15-12-06, 10:35 AM	#1 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Setanta to spend £4 million on rebranding Irish sports broadcaster Setanta is reported to be spending £4 million over the next year to help boost its profile. Earlier this week the company secured a £213 million investment from Doughty Hanson & Co, Goldman Sachs, Davy Stockbrokers and Adams Street Partners. Part of that money will be used to fund marketing to help expand its UK operations. A new yellow and black logo will be revealed in January, alongside its first nationwide advertising campaign, with some national and regional press ads beginning this weekend. The broadcaster has made a number of exclusive sports rights acquisitions this year, including poaching golf's PGA Tour from Sky, and paying £392 million for the rights to two Premier League packages for the next three seasons. A Setanta Golf channel launches in January. Source: Digital Spy __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W