Survey has mixed news on switchover - Techwatch: Satellite TV forums, FTA, Cable, Hardware, & Tech forums

BGonaSTICK · 12-02-07, 11:12 AM

Awareness of digital switchover is running high at 95% among the 25,000 households in Whitehaven, the Cumbrian town that will become the first to switch to digital-only television in October. But while awareness of switchover is nearly universal, a survey by media regulator Ofcom and switchover coordinator Digital UK suggests just 7% of Whitehaven adults understand they will have to convert every TV set in their homes to get digital, and just 32% of people there are able to quote the exact quarterly period in which switchover will take place.

Across the UK, Ofcom and Digital UK's switchover tracking survey suggests awareness of switchover rose by 10% in the last quarter of 2006 to 80%. The period saw the second wave of Digital UK's national TV and newspaper advertising campaign, featuring animated robot Digit Al, in October.

Awareness is generally highest in the first regions to switch, with 91% familiar with the process in Border, the first full TV region to go digital-only next year, and in West Country, which goes digital-only in 2009. Awareness has risen to 87% from 71% in the Granada region, which also switches off analogue transmitters in 2009, following a regional advertising campaign in the area in October.

Digital UK said knowledge of switchover dates remained low in areas where its regional communications campaign had yet to launch. Across the UK just 11% of respondents in the tracker survey knew when their region would switch. Awareness of the digital 'tick' logo—indicating a new TV has an inbuilt digital terrestrial receiver—stood at 58%, in line with Digital UK's target of 57%. Digital UK is now targeting logo awareness of 70% by the end of 2007.

Jimdefruit · 12-02-07, 12:18 PM

I think it is time that the phrase 'tv must be converted' was dropped and 'tv tuner must be converted' was adopted.

Far too many people think that their televisions have to be replaced. The far bigger problem is the vhs recorder that many people still rely on to record an alternative programme.

BGonaSTICK · 12-02-07, 01:05 PM

More like "digital TV tuner must be added".

The VCR thing will take many people by surprise, I'm sure

For all the millions of pounds that has (and will) be spent, you'd think that they would be able to get the point across clearly.

12-02-07, 11:12 AM	#1 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,632 Thanks: 3 Thanked 64 Times in 37 Posts	Survey has mixed news on switchover Awareness of digital switchover is running high at 95% among the 25,000 households in Whitehaven, the Cumbrian town that will become the first to switch to digital-only television in October. But while awareness of switchover is nearly universal, a survey by media regulator Ofcom and switchover coordinator Digital UK suggests just 7% of Whitehaven adults understand they will have to convert every TV set in their homes to get digital, and just 32% of people there are able to quote the exact quarterly period in which switchover will take place. Across the UK, Ofcom and Digital UK's switchover tracking survey suggests awareness of switchover rose by 10% in the last quarter of 2006 to 80%. The period saw the second wave of Digital UK's national TV and newspaper advertising campaign, featuring animated robot Digit Al, in October. Awareness is generally highest in the first regions to switch, with 91% familiar with the process in Border, the first full TV region to go digital-only next year, and in West Country, which goes digital-only in 2009. Awareness has risen to 87% from 71% in the Granada region, which also switches off analogue transmitters in 2009, following a regional advertising campaign in the area in October. Digital UK said knowledge of switchover dates remained low in areas where its regional communications campaign had yet to launch. Across the UK just 11% of respondents in the tracker survey knew when their region would switch. Awareness of the digital 'tick' logo—indicating a new TV has an inbuilt digital terrestrial receiver—stood at 58%, in line with Digital UK's target of 57%. Digital UK is now targeting logo awareness of 70% by the end of 2007. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

12-02-07, 12:18 PM	#2 (permalink)
Jimdefruit Super Moderator Join Date: Jan 2006 Posts: 2,772 Thanks: 10 Thanked 113 Times in 105 Posts	Re: Survey has mixed news on switchover I think it is time that the phrase 'tv must be converted' was dropped and 'tv tuner must be converted' was adopted. Far too many people think that their televisions have to be replaced. The far bigger problem is the vhs recorder that many people still rely on to record an alternative programme. __________________ Dreambox 800 HD; Dreambox 7000s + VBox + Channel Master 1.2 with 36v actuator CM120 feedhorn and Invacom .3 LNB Skystar 2 PCI card with links to my Dreambox If you like what you see here, tell your friends.

12-02-07, 01:05 PM	#3 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,632 Thanks: 3 Thanked 64 Times in 37 Posts	Re: Survey has mixed news on switchover More like "digital TV tuner must be added". The VCR thing will take many people by surprise, I'm sure For all the millions of pounds that has (and will) be spent, you'd think that they would be able to get the point across clearly. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W


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