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Old 25-02-07, 04:29 PM   #1 (permalink)
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Default Gateway Communications to launch pan-African pay-TV Service



GTV will be Africa’s first widely accessible digital pay-TV service providing premium content at an affordable price

22nd February 2007 - Gateway Communications, a leading provider of communications
throughout Africa, today announces the launch of GTV, a pan-African pay-TV satellite
delivered service. It will provide a unique bouquet of high quality international and local
entertainment content with a subscription price aimed at penetrating the chronically
underserved African television market.

Africa represents the least penetrated pay-TV region in the world with less than 1% of
television-owning households in sub-Saharan Africa currently subscribing to pay-TV
services, compared to 15% in Eastern Europe, 36% in Western Europe and 93% in
North America, However, with over 46 million TV sets and growing at well over 10% per
annum, Africa represents a large and rapidly growing market for subscription television
which Gateway’s own independently commissioned research estimates will grow to over
$3bn by 2015.

GTV will provide a variety of quality content at an affordable subscription price
comprising a wide range of sport, movies, popular series, music, education and religious
content. The service will carry both major international channels as well as a number of
in-house channels, including “G Prime”, a general entertainment and movie channel, and
“G Sports 1” and “G Sports 2”. The latter will focus on live sports events, including the
major European football leagues. The service will also focus heavily on promoting
African content.

Julian McIntyre, President of Gateway Communications and founder of GTV
commented:

“The African market has been artificially constrained by monopoly pricing and
non-relevant content. Consumers across Africa want to watch the latest high
quality television programming that combines international and local content
which is relevant to their lives and at a price that is comparable to a utility. GTV
will be a pay-TV platform for Africa, not simply rebroadcasts of European or South
African content.

“Gateway has a proven track record of developing and launching innovative
communications services across Africa and will leverage our experience,
expertise, infrastructure and resources to ensure that the growth in television
mirrors the phenomenal growth experienced in communications.”

The GTV service will be available from the middle of 2007, with a phased roll-out across
sub-Saharan Africa. GTV will be targeting customers who have previously been unable
to afford subscription based services and have been limited to a small number of
national Free-to-Air television stations.

The GTV service will be a Direct-to-Home satellite-based service delivering the highest
quality digital reception across the continent. GTV will substantially reduce the cost and
ease of set-up by using the most advanced and efficient delivery platform. GTV has
partnered with market leaders for the delivery of these services, including NDS for
encryption systems and content protection and Tandberg for video compression.



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