Are we going to get regional ITV names back? - Techwatch: Satellite TV forums, FTA, Cable, Hardware, & Tech forums

Analoguesat · 07-03-07, 10:31 PM

ITV to focus on regional presence

ITV has pledged to "sustain and even enhance" its regional presence.

Michael Grade, the broadcaster's new executive chairman, said that ITV's "strong regional presence is a greater asset than is recognised" and "is part of what binds ITV to its audiences thorought the UK and distinguishes us from our competitors."

Grade also pointed to growth in regional advertising compared to a "depressed national TV advertising market."

"We... believe that ITV's regional presence, an intrinsic part of the Company's history and identity, will increasingly be a point of difference and a competitive advantage as other commercial players will be unable to match our 'local' connection with viewers or our regional advertising opportunities."

Heritage regional broadcasting names such as LWT and HTV were dumped in October 2002 as part of a plan to unify ITV1 in preparation for multichannel competition.

(Digital Spy)

BGonaSTICK · 08-03-07, 11:20 AM

I kinda liked the regional feel. Don't think it would amount to any more than a cynical branding job these days, but my vote is yes - lets' have it back

07-03-07, 10:31 PM	#1 (permalink)
Analoguesat satellite expert Join Date: Jan 2006 Location: Scottish Borders Posts: 8,309 Thanks: 10 Thanked 270 Times in 242 Posts	Are we going to get regional ITV names back? ITV to focus on regional presence ITV has pledged to "sustain and even enhance" its regional presence. Michael Grade, the broadcaster's new executive chairman, said that ITV's "strong regional presence is a greater asset than is recognised" and "is part of what binds ITV to its audiences thorought the UK and distinguishes us from our competitors." Grade also pointed to growth in regional advertising compared to a "depressed national TV advertising market." "We... believe that ITV's regional presence, an intrinsic part of the Company's history and identity, will increasingly be a point of difference and a competitive advantage as other commercial players will be unable to match our 'local' connection with viewers or our regional advertising opportunities." Heritage regional broadcasting names such as LWT and HTV were dumped in October 2002 as part of a plan to unify ITV1 in preparation for multichannel competition. (Digital Spy) __________________ To all the cable boys - do not post: keys of any sort firmware for receivers links to sites carrying files, keys or fixes Read the rules before you post - click here to read them

08-03-07, 11:20 AM	#2 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,633 Thanks: 3 Thanked 64 Times in 37 Posts	Re: Are we going to get regional ITV names back? I kinda liked the regional feel. Don't think it would amount to any more than a cynical branding job these days, but my vote is yes - lets' have it back __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W


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