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#1 (permalink) |
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satellite expert
Join Date: Jan 2006
Location: Scottish Borders
Posts: 8,309
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ITV to focus on regional presence
ITV has pledged to "sustain and even enhance" its regional presence. Michael Grade, the broadcaster's new executive chairman, said that ITV's "strong regional presence is a greater asset than is recognised" and "is part of what binds ITV to its audiences thorought the UK and distinguishes us from our competitors." Grade also pointed to growth in regional advertising compared to a "depressed national TV advertising market." "We... believe that ITV's regional presence, an intrinsic part of the Company's history and identity, will increasingly be a point of difference and a competitive advantage as other commercial players will be unable to match our 'local' connection with viewers or our regional advertising opportunities." Heritage regional broadcasting names such as LWT and HTV were dumped in October 2002 as part of a plan to unify ITV1 in preparation for multichannel competition. (Digital Spy)
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#2 (permalink) |
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Super Murderator
Join Date: Nov 2005
Location: Brighton
Posts: 10,633
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I kinda liked the regional feel. Don't think it would amount to any more than a cynical branding job these days, but my vote is yes - lets' have it back
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Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W |
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