Channel 4 joins Inuk's Freewire IPTV service

[BGonaSTICK]

Internet protocol television (IPTV) provider Inuk Networks has added free-to-air channels Channel 4, E4, More4 and Film4 to its Freewire TV service. The addition of the channels follows the recent expansion of Freewire TV with the Five service.

Launched in November using multicasting technology to deliver broadcast quality TV over a closed IP network, Freewire TV is targeting the thousands of students at universities across the UK who access the service via the high speed JANET network.

Freewire TV is ultimately aimed at the estimated 6m homes that Inuk says are unable to receive high quality digital TV by other means.

Channel 4 digital channel and video-on-demand chief Sarah Rose said: "As we approach digital switchover we are keen to make our programming available on multiple-platforms to ensure Channel 4 remains relevant in a fully digital world. The Freewire TV audience is a fantastic fit for us, closing reflecting our core audience of 16-34 year old ABC1s."