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Old 08-05-07, 09:20 PM   #1 (permalink)
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Default Tata Sky launches three channel packages

DTH service provider Tata Sky has introduced three new packages - the Starter Pack, the Family Pack and the Western Pack in addition to its existing Super Saver Pack.

The Starter Pack costs Rs 160 per month. It comprises of 35 channels including ESPN and Star Sports along with two interactive services (ActveTM Wizkids and ActveTM Games). The Family Pack costs Rs 250 per month. It comprises of 71 channels including all popular Hindi, Regional and Sports channels along with 4 interactive services (Actve Khabar, Actve Star News, Actve Wizkids and Actve Games).

The Western Pack is priced at Rs 250 per month and spans 67 channels covering all English, Regional and Sports channels along with three interactive services (Actve Newsroom, Actve Wizkids and Actve Games).

The Super Saver Pack spans 94 channels covering all Hindi, English, Regional and Sports channels along with six interactive services (Actve Sports, Actve Games, Actve Wizkids, Actve Newsroom, Actve Khabar and Actve Star News). It is available for Rs 300 per month.

Tata Sky MD and CEO Vikram Kaushik says, "Over the last eight months, the quick adoption of our service across the country has accorded Tata Sky the status of the fastest growing DTH platform in the world. This itself is testimony to the success of the pay TV market in India.

"As a customer focused company it is our constant endeavour to offer our subscribers with maximum choice and value. We are the first in the Indian pay television market to offer our customers pan-India the freedom of genuine choice, at affordable prices with the launch of the three new channel packages."
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Old 08-05-07, 09:33 PM   #2 (permalink)
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Default Re: Tata Sky launches three channel packages

To put it into perspective - 250 rupees is about 3 quid !
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Old 08-05-07, 10:19 PM   #3 (permalink)
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Default Re: Tata Sky launches three channel packages

Yes, being selfish about it, some of the 'emerging markets' (to use the corporate chat) may become a source of good VFM TV in the future, even if that is IPTV.

The world is shrinking at a frightening rate, and the tail will be feeding the head before too long.
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Old 08-05-07, 10:24 PM   #4 (permalink)
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Default Re: Tata Sky launches three channel packages

Ok you have to take into account relative wages and the cost of living in the UK & Indias, but by any standards thats quite a bargain. :?
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Old 08-05-07, 10:30 PM   #5 (permalink)
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Default Re: Tata Sky launches three channel packages

Sure - what I'm saying is that money will flow into that market such that the content can be pumped back out and somebody will make a nice little cut on it.There are some pretty heavy-duty connections being made in that part of the world right now, in more ways than one.
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