BT Vision launches IPTV marketing drive

[BGonaSTICK]

BT will this weekend launch a multi-million pound advertising campaign for BT Vision, its IPTV service combining Freeview's 40 broadcast channels with thousands of hours of on-demand entertainment, delivered via broadband.

In March BT said it had secured 5,000 customers since soft-launching BT Vision in December. The telecommunications giant hopes the TV campaign - carrying the strapline 'TV on your terms' - will encourage hundreds of thousands of customers to take the service by the end of March 2008. BT aims for between 2m and 3m customers within three to four years.

The full launch of the service - which costs £90 to install and connect, while the £199 set-top box, known as the V-box, is free to BT Total Broadband customers - comes as Virgin Media and BSkyB compete for new pay-TV subscribers.

BT's strategy is to aim BT Vision at digital television viewers who want extra programming choice without tying themselves into a subscription contract. Television programmes cost from 29p for a music video, 49p for children's shows, 79p for catch-up TV programmes, and from £1.99 for movies.

BT Vision sales and marketing director Lib Charlesworth said the marketing campaign would spell out "why BT Vision offers the best option - no matter what their mood or viewing occasion".

[BGonaSTICK]

Is anyone here tempted to sign up to BT Vision?

I think I'll give it a miss...

[Mship]

This has absolutely no appeal to me at all :?

Kev

[Gav]

Hm. My media centre PC and various streamers arround the house - with my terabytes+++ network full of TV programs and movies.

Or pay BT for the pleasure and have to move back to BT, pay for BT broadband and then have to pay for each TV show.

Um. Its a tough one.