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Old 11-05-07, 10:44 AM   #1 (permalink)
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Default Rupert's a good-guy after all...

News Corporation today announced its strategy to address its use of energy and impact on the climate. The company’s goals are to reduce its operations’ carbon emissions significantly and to engage its 47,000 employees and its millions of readers, viewers and Web users around the world on this issue.

All News Corporation business units will become carbon neutral by 2010 - through energy efficiency, buying renewable power and offsetting otherwise unavoidable emissions. Becoming carbon neutral is only the beginning of the company’s permanent commitment to change the way it uses energy and to reach its audiences on this issue.

Chairman and CEO Rupert Murdoch said in an address to employees in New York today, “If we are to connect with our audiences on this issue, we must first get our own house in order. We have just begun this effort, and we have a long way to go. Our global reach gives us an unprecedented opportunity to inspire action from all corners of the world. The climate problem will not be solved without mass participation by the general public everywhere.”
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Old 11-05-07, 10:51 AM   #2 (permalink)
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Default Re: Rupert's a good-guy after all...

Uhm, I think you missed the question mark after the title.
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Old 11-05-07, 11:01 AM   #3 (permalink)
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Default Re: Rupert's a good-guy after all...

No, I really do think he's going to save the planet. A free tin-foil hat with every Sky sub, and carbon-free diamonds to all the ladies signing up for Sky Broadband.

Really looking forward to all the extra media coverage this latest PR stunt will 'naturally' get.

>
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Old 11-05-07, 12:18 PM   #4 (permalink)
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Default Re: Rupert's a good-guy after all...

This is from the company which markets a digital receiver you cant turn off without missing important overnight data upgrades.....
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