Live Earth concert on VH1 India

[BGonaSTICK]

VH1 in India will air the 24 hour international music concert Live Earth from 7 July at 2:30 pm.

Live Earth is a project of the SOS campaign , which is using a multimedia platform - films, television, radio, Internet, books, wireless and others - to move people to combat the climate crisis.

The mission of the SOS campaign is to empower individuals to change their consumer behaviors and motivate corporations and political leaders to enact decisive measures to combat the climate crisis. The message of SOS is that everyone, everywhere can and must Answer the Call to solve the climate crisis.

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organisations to drive individuals, corporations and governments to take action to solve global warming. Former US VP Al Gore is the Chair of the Alliance and Partner of Live Earth.

Live Earth will stage official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; Maropeng at the Cradle of Humankind in Johannesburg; Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg.

Over 100 artists including Madonna, Sir Elton John, Roger Waters, The Police, Black Eyed Peas, Duran Duran, James Blunt, Snoop Dogg, Linkin Park, Rihanna, Sasha, Wolfmother, Genesis, Red Hot Chili Peppers, Foo Fighters, Smashin Pumpkins, Bon Jovi, Alicia Keys, Sheryl Crow, Akon, Ludacris will perform for over 2 billion people across the world.

Vh1 and MTV Digital GM Keertan Adyanthaya said, "Vh1 seeks to inspire its audience to make meaningful and lasting changes in their lives and spur action by corporates and the government to turn the tide on global warming. Vh1 has a commitment to bring the best in global music programming to India and is honored to be supporting the Live Earth concert series.

"We can't keep waiting for future generations to solve the problems we have created and are creating, we have to stop polluting and poisoning our world, Now. We CAN make a change in our lifestyles. Watching Live Earth is the first step in that direction."

Source: IndianTV