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Old 05-07-07, 02:11 PM   #1 (permalink)
BGonaSTICK
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Default Cube TV debuts

a2a Group has launched its core product – Cube TV - an interactive broadband TV platform and electronic programme guide for TV channels on the web. Cube TV is designed to combine and leverage the communication power of television with the accessibility and interactivity of the web for the benefit of both broadcasters and viewers. The TV-based portal aims to impress on the creative advertising community the potential for agencies to use pre-roll and mid-roll TV spots, in addition to sponsorship, branding and product placement in a non-regulated TV format.

Cube TV utilises familiar ‘red button’ technology to offer viewer purchases or samples, engaging and stimulate feedback from the viewing community. The platform makes viewing choices easy by offering programme listings and reminders, and widening choice through video-on-demand clips. Additionally Cube TV supports the broadcaster by tracking all of the viewer activity and delivering an unrivalled profile of customer base habits, likes and dislikes.
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Old 05-07-07, 03:18 PM   #2 (permalink)
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Default Re: Cube TV debuts

Quote:
Originally Posted by BGonaSTICK
The TV-based portal aims to impress on the creative advertising community the potential for agencies to use pre-roll and mid-roll TV spots, in addition to sponsorship, branding and product placement in a non-regulated TV format.
Gawd sounds like the excesses of Yankie TV squared

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Old 06-07-07, 01:25 AM   #3 (permalink)
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Default Re: Cube TV debuts

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Originally Posted by Analoguesat
Gawd sounds like the excesses of Yankie TV squared

what dose that mean in Earth talk :?
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Old 06-07-07, 07:54 AM   #4 (permalink)
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Default Re: Cube TV debuts

The adverts and product placements are more important than the programme content.
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