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05-07-07, 02:11 PM
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#1 (permalink) |
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Super Murderator
Join Date: Nov 2005
Location: Brighton
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Cube TV debuts
a2a Group has launched its core product – Cube TV - an interactive broadband TV platform and electronic programme guide for TV channels on the web. Cube TV is designed to combine and leverage the communication power of television with the accessibility and interactivity of the web for the benefit of both broadcasters and viewers. The TV-based portal aims to impress on the creative advertising community the potential for agencies to use pre-roll and mid-roll TV spots, in addition to sponsorship, branding and product placement in a non-regulated TV format.
Cube TV utilises familiar ‘red button’ technology to offer viewer purchases or samples, engaging and stimulate feedback from the viewing community. The platform makes viewing choices easy by offering programme listings and reminders, and widening choice through video-on-demand clips. Additionally Cube TV supports the broadcaster by tracking all of the viewer activity and delivering an unrivalled profile of customer base habits, likes and dislikes.
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Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W |
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05-07-07, 03:18 PM
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#2 (permalink) | |
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Site Moderator
Join Date: Jan 2006
Location: Scottish Borders
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Re: Cube TV debuts
Quote:
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06-07-07, 01:25 AM
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#3 (permalink) | |
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Senior Member
Join Date: Mar 2007
Location: Leicestershire
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Re: Cube TV debuts
Quote:
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I want it and I want it now |
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06-07-07, 07:54 AM
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#4 (permalink) |
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Site Moderator
Join Date: Jan 2006
Location: Scottish Borders
Posts: 7,272
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Thanked 161 Times in 149 Posts
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Re: Cube TV debuts
The adverts and product placements are more important than the programme content.
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