HD-DVD camp boosted by European survey

[BGonaSTICK]

The HD-DVD format for next-generation DVDs had a 74% share of the European stand-alone high definition DVD player market in the first five months of 2007, according to research by GfK for the European HD-DVD Promotion Group.

The early lead by the Toshiba-backed HD-DVD format in Europe contrasts with a survey in April suggesting Sony's rival Blu-ray format accounted for 70% of high-definition disc sales in the US in the first three months of 2007.

"European consumers recognise that HD-DVD delivers the most engaging titles and experiences as well as outstanding video and sound quality," said Eddie Cunningham, chairman of the European HD-DVD Promotional Group.

"Benefits such as picture-in-picture for video commentaries and in-movie bonuses; bookmarking of favourite scenes and now, access to extra web-based content are all unique to HD-DVD.

"Also, unlike other HD formats, every player ever produced gives the consumer the same consistent HD performance and experience. These are compelling reasons why increasing numbers of European movie watchers are embracing high definition through HD-DVD."

Source: dtg