Sky vs Virgin: £92m of ads - Techwatch: Satellite TV forums, FTA, Cable, Hardware, & Tech forums

BGonaSTICK · 03-08-07, 01:19 PM

Virgin Media and Sky have lavished an unprecedented £92m (E133m) on advertising in five months, as the battle for subscribers in the pay-TV market intensifies.

Sky made up the lion's share and boosted its adspend by more than a third year on year ploughing almost £60m into ads compared with £44m in the same period in 2006, according to Nielsen Media Research. In contrast, Virgin Media spent £32m on promotional activity between February and June.

03-08-07, 01:19 PM	#1 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,626 Thanks: 3 Thanked 53 Times in 34 Posts	Sky vs Virgin: £92m of ads Virgin Media and Sky have lavished an unprecedented £92m (E133m) on advertising in five months, as the battle for subscribers in the pay-TV market intensifies. Sky made up the lion's share and boosted its adspend by more than a third year on year ploughing almost £60m into ads compared with £44m in the same period in 2006, according to Nielsen Media Research. In contrast, Virgin Media spent £32m on promotional activity between February and June. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W


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