Virgin 1 identity seeks to 'reclaim red' - Techwatch Support Forums: Digital & Satellite TV, FTA, Cable, Computers, Mobile Phones, Apple and General Tech Forums

BGonaSTICK · 09-09-07, 11:51 AM

Virgin Media's content division, Virgin Media Television (VMtv), has unveiled the logo and idents for its forthcoming digital entertainment channel, Virgin 1. Virgin Media said the design was focused on the concept of "reclaiming red" - the colour long associated with the Virgin brand.

The identity - which includes the well known Virgin logo - will be used in marketing and advertising as well as on-air when the channel launches in the autumn on autumn on Freeview, satellite and Virgin Media.

Jon King, head of marketing at VMtv, said: "We hope that our fresh approach to creating the channel identity will spill onto the screen and that we can engage viewers by giving them something that looks amazing but is also witty and a little bit out of the ordinary. We're incredibly happy with the logo design and excited about our big idea - reclaiming red - which gives us a lot of scope at launch and beyond."

Virgin 1 will replace VMtv's current free-to-air channel, Ftn.

RocketMBA · 09-09-07, 12:48 PM

That big, fat 1 isn't going to last long... Then again, I thought the same about Sky Onc.

nanochickin · 09-09-07, 01:05 PM

It probably won't be Virgin for much longer anyway. It was up for sale last time i heard

remlap · 09-09-07, 02:02 PM

Well Virgin Radio isnt owned by anything to do with Virgin anymore but kept the name.

BGonaSTICK · 09-09-07, 02:57 PM

You'd think Virgin would want to keep a low profile until it's sold. The whole VM project has been a huge flop.

09-09-07, 11:51 AM	#1 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Virgin 1 identity seeks to 'reclaim red' Virgin Media's content division, Virgin Media Television (VMtv), has unveiled the logo and idents for its forthcoming digital entertainment channel, Virgin 1. Virgin Media said the design was focused on the concept of "reclaiming red" - the colour long associated with the Virgin brand. The identity - which includes the well known Virgin logo - will be used in marketing and advertising as well as on-air when the channel launches in the autumn on autumn on Freeview, satellite and Virgin Media. Jon King, head of marketing at VMtv, said: "We hope that our fresh approach to creating the channel identity will spill onto the screen and that we can engage viewers by giving them something that looks amazing but is also witty and a little bit out of the ordinary. We're incredibly happy with the logo design and excited about our big idea - reclaiming red - which gives us a lot of scope at launch and beyond." Virgin 1 will replace VMtv's current free-to-air channel, Ftn. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

09-09-07, 12:48 PM	#2 (permalink)
RocketMBA As fun as having the flu Join Date: Jun 2007 Location: A cardboard box Posts: 626 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Virgin 1 identity seeks to 'reclaim red' That big, fat 1 isn't going to last long... Then again, I thought the same about Sky Onc.

09-09-07, 01:05 PM	#3 (permalink)
nanochickin Retired Mod & Sat Guru Join Date: Aug 2006 Location: Wolverhampton Posts: 3,825 Thanks: 46 Thanked 338 Times in 270 Posts	Re: Virgin 1 identity seeks to 'reclaim red' It probably won't be Virgin for much longer anyway. It was up for sale last time i heard __________________ Sanity is nothing more than an excuse to be boring

09-09-07, 02:02 PM	#4 (permalink)
remlap Senior Member Join Date: Jul 2006 Location: South Wales Posts: 831 Thanks: 0 Thanked 15 Times in 12 Posts	Re: Virgin 1 identity seeks to 'reclaim red' Well Virgin Radio isnt owned by anything to do with Virgin anymore but kept the name.

09-09-07, 02:57 PM	#5 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	Re: Virgin 1 identity seeks to 'reclaim red' You'd think Virgin would want to keep a low profile until it's sold. The whole VM project has been a huge flop. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W