Viasat revamps programme packs

[BGonaSTICK]

Modern Times Group (MTG), the international entertainment broadcasting group, today announced that it is restructuring the Viasat DTH satellite pay-TV offerings in Scandinavia, in order to provide greater flexibility and choice for subscribers in customizing their pay-TV packages. Viewers will now have more than 20 different options of how they structure their pay-TV channel packages.

Viasat’s flexible packaging will be introduced in Sweden on 4 October, in Norway on 15 October and in Denmark on 1 November, which will replace the old package structure. The packaging comprises a core of public service channels and leading commercial channels in each country, which is then combined with a range of thematic and premium channel packages.

Subscribers will be able to choose between three thematic packages of broad entertainment channels, leading international documentary and news channels, and children’s and music channels, as well as a premium movie package and a premium sports package. The number of channels offered on the Viasat platform will remain the same for the time being, with over 20 of the channels on the platform being Viasat-branded movie, sport, documentary, and broad entertainment channels.

Source: MTG via Media Network Weblog