Limelight Networks to Stream ITV.com Programming

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ITV has awarded a contract to streaming media specialist Limelight Networks to deliver the broadcaster's programming to viewers online. Limelight will supply its content delivery network (CDN) solution to ITV.com's free-to-view catch-up TV service. The solution limits access to UK-based viewers while DRM software prevents content copying and sharing.

In addition to offering a continual stream of ITV's four broadcast channels, ITV.com now offers "catch-up" programming on-demand, allowing ITV viewers across the UK to watch their favourite programmes via the Internet, for free, up to 30 days after they are first aired. On-demand programming includes this year's Rugby World Cup. For the first time, fans that miss a live broadcast will be able to watch the match in its entirety online, at any time.

"The sheer volume of original content that ITV is making available online is unprecedented in UK broadcasting, and it's already extremely popular with viewers," said George Meek, vice president, Europe at Limelight Networks. "Our advanced CDN service is optimised for mass delivery of digital media files, ensuring visual quality, dependability and an excellent viewing experience for ITV.com's growing audience."

Limelight Networks' innovative network architecture is a highly advanced content-delivery network for digital media. The company provides a tailored, reliable and massively scalable service that overcomes internet-related performance and security issues, and maintains delivery speed levels as website traffic, file size and content collections increase.

Source: Yahoo News