Sky+ viewers 'watch less TV' - Techwatch: Satellite TV forums, FTA, Cable, Hardware, & Tech forums

BGonaSTICK · 05-10-07, 12:02 PM

Research by media analyst Attentional into the viewing habits of Sky+ subscribers suggests owners of digital TV recorders watch less television.

According to conventional wisdom, viewers with Sky+ watch more television than they did before owning a digital TV recorder. Attentional says peoplemeters used by viewing measurement panels show they actually watch less TV, but that is due to the fact that Sky+ subscribers include a high proportion of ABC1s.

"Sky+ users are lighter viewers than the average Sky viewer, they tend to be relatively prosperous and such people simply watch less TV," said Adrian Edwards, Attentional's head of operations.

Attentional's research found there are only slight differences in the content Sky+ viewers watch relative to their non-Sky+ peers. Sky+ viewers watch more factual entertainment and a little less drama.

Last year a consortium comprising research group ACB, London Business School, media agency Initiative, Ofcom, ITV, Channel 4 and Five, found that contrary to anecdotal evidence, most television viewing in UK homes with digital TV recorders was still live and viewers still responded to TV ads.

Source: dtg

BGonaSTICK · 05-10-07, 12:03 PM

There you go. Compelling evidence that smart people don't watch TV. Or something like that.

RocketMBA · 05-10-07, 01:33 PM

I'd say it was rich people who don't watch TV. Reading over the post, it seems that Adrian Edwards does too. While I can't say I'm rich, I can say that I'm a lot more picky about what TV I watch now, yet at the same time I'm willing to watch more rubbish if it's got an interesting name. You can record something that sounds a bit rubbish and check it out when you're bored stiff, but most of the time I end up deleting the rubbish and just watching Neighbours.

madrat · 05-10-07, 02:29 PM

Is it me or dose that report make no seance what so ever :?

BGonaSTICK · 05-10-07, 05:13 PM

Isn't smart the same as rich?

OK, I guess some people inherited Sky+ :clap:

madrat · 05-10-07, 11:10 PM

Sky + costs no more than normal sky though

^G@w@in^ · 05-10-07, 11:32 PM

Cost no more and have not used a sky box for a couple of years, only cost more for the Jones's

BGonaSTICK · 06-10-07, 12:27 AM

Very true.

If you have Sky, then you should get Sky+. If you don't know what we mean, you're not an ABC1. Shame on you for not conforming to a predetermined profile.

Sky+ does not carry the additional premium it used to. Get a PVR Sky+ box, then give Sky a bell to re-pair your existing card

05-10-07, 12:02 PM	#1 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,548 Thanks: 3 Thanked 42 Times in 29 Posts	Sky+ viewers 'watch less TV' Research by media analyst Attentional into the viewing habits of Sky+ subscribers suggests owners of digital TV recorders watch less television. According to conventional wisdom, viewers with Sky+ watch more television than they did before owning a digital TV recorder. Attentional says peoplemeters used by viewing measurement panels show they actually watch less TV, but that is due to the fact that Sky+ subscribers include a high proportion of ABC1s. "Sky+ users are lighter viewers than the average Sky viewer, they tend to be relatively prosperous and such people simply watch less TV," said Adrian Edwards, Attentional's head of operations. Attentional's research found there are only slight differences in the content Sky+ viewers watch relative to their non-Sky+ peers. Sky+ viewers watch more factual entertainment and a little less drama. Last year a consortium comprising research group ACB, London Business School, media agency Initiative, Ofcom, ITV, Channel 4 and Five, found that contrary to anecdotal evidence, most television viewing in UK homes with digital TV recorders was still live and viewers still responded to TV ads. Source: dtg __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

05-10-07, 12:03 PM	#2 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,548 Thanks: 3 Thanked 42 Times in 29 Posts	Re: Sky+ viewers 'watch less TV' There you go. Compelling evidence that smart people don't watch TV. Or something like that. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

05-10-07, 01:33 PM	#3 (permalink)
RocketMBA As fun as having the flu Join Date: Jun 2007 Location: A cardboard box Posts: 673 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Sky+ viewers 'watch less TV' I'd say it was rich people who don't watch TV. Reading over the post, it seems that Adrian Edwards does too. While I can't say I'm rich, I can say that I'm a lot more picky about what TV I watch now, yet at the same time I'm willing to watch more rubbish if it's got an interesting name. You can record something that sounds a bit rubbish and check it out when you're bored stiff, but most of the time I end up deleting the rubbish and just watching Neighbours.

05-10-07, 02:29 PM	#4 (permalink)
madrat Senior Member Join Date: Mar 2007 Location: Leicestershire Posts: 1,544 Thanks: 1 Thanked 7 Times in 6 Posts	Re: Sky+ viewers 'watch less TV' Is it me or dose that report make no seance what so ever :? __________________ *I want it and I want it now*

05-10-07, 05:13 PM	#5 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,548 Thanks: 3 Thanked 42 Times in 29 Posts	Re: Sky+ viewers 'watch less TV' Isn't smart the same as rich? OK, I guess some people inherited Sky+ :clap: __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W


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05-10-07, 11:10 PM	#6 (permalink)
madrat Senior Member Join Date: Mar 2007 Location: Leicestershire Posts: 1,544 Thanks: 1 Thanked 7 Times in 6 Posts	Re: Sky+ viewers 'watch less TV' Sky + costs no more than normal sky though __________________ *I want it and I want it now*

05-10-07, 11:32 PM	#7 (permalink)
^G@w@in^ Junior Member Join Date: Oct 2007 Posts: 14 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Sky+ viewers 'watch less TV' Cost no more and have not used a sky box for a couple of years, only cost more for the Jones's

06-10-07, 12:27 AM	#8 (permalink)
BGonaSTICK Super Murderator Join Date: Nov 2005 Location: Brighton Posts: 10,548 Thanks: 3 Thanked 42 Times in 29 Posts	Re: Sky+ viewers 'watch less TV' Very true. If you have Sky, then you should get Sky+. If you don't know what we mean, you're not an ABC1. Shame on you for not conforming to a predetermined profile. Sky+ does not carry the additional premium it used to. Get a PVR Sky+ box, then give Sky a bell to re-pair your existing card __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W

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