HD channel costs 'putting off viewers' - Techwatch Support Forums: Digital & Satellite TV, FTA, Cable, Computers, Mobile Phones, Apple and General Tech Forums

BGonaSTICK · 07-10-07, 10:20 PM

Research by Ipsos-Mori suggests the cost of high-definition (HD) subscription services is putting off viewers from taking up the new technology. Ipsos-Mori found that just 16% of viewers with HD sets actually subscribed to an HD service.

Of those polled, 55% said cost was the reason why they had not taken up HD while 29% blamed a lack of HD channels.

Ipsos-Mori's Sarah Gale, head of the Media Minds unit, said: "With no channels broadcasting in parallel to non-HD stations, it's very hard to plan your viewing. As a result, people don't perceive the content to be available, so for now people aren't willing to pay the subscription rates just to get better quality pictures."

Ipsos-Mori surveyed 2,000 people, 10% of whom had HD sets.

07-10-07, 10:20 PM	#1 (permalink)
BGonaSTICK Dodgy Geezer Join Date: Nov 2005 Location: Brighton Posts: 9,718 Thanks: 3 Thanked 166 Times in 60 Posts	HD channel costs 'putting off viewers' Research by Ipsos-Mori suggests the cost of high-definition (HD) subscription services is putting off viewers from taking up the new technology. Ipsos-Mori found that just 16% of viewers with HD sets actually subscribed to an HD service. Of those polled, 55% said cost was the reason why they had not taken up HD while 29% blamed a lack of HD channels. Ipsos-Mori's Sarah Gale, head of the Media Minds unit, said: "With no channels broadcasting in parallel to non-HD stations, it's very hard to plan your viewing. As a result, people don't perceive the content to be available, so for now people aren't willing to pay the subscription rates just to get better quality pictures." Ipsos-Mori surveyed 2,000 people, 10% of whom had HD sets. __________________ Dreambox 7000, Skystar2 PCI, Skystar USB, Fibo 90cm on Moteck SG2100, Triax TD110 multi-LNB. Sky + ART cards. 45.0°E - 58.0°W