Al-Kass Sports Channel Broadcasts to Asia via AsiaSat 2

[BGonaSTICK]

Asia's leading satellite operator, Asia Satellite Telecommunications Company Limited (AsiaSat) and Al-Dawri & Al-Kass Sports Channel (Al-Kass) of Qatar announced the signing of a lease agreement for C-band capacity on AsiaSat 2 to broadcast an Arabic language sports channel to Asia and Australasia.

Al-Kass, operated under Qatar's public broadcast network, Qatar Radio and Television Corporation, is the official channel for the country’s football league. The channel covers regional as well as international sports events with focus on football and is positioning itself among the leading sports channels in the Middle East. It joins AsiaSat 2 for free to air distribution to promote the Middle Eastern sports events in Asian countries under the satellite’s region wide C-band footprint.

Besides this thematic channel, Qatar's main local television and radio channels Qatar TV and Qatar Radio are also broadcasting along with 16 other Middle Eastern television channels on AsiaSat 2,serving millions of Arabic speaking community across Asia and Australasia.

“Our main local television and radio services have been on AsiaSat 2 since 2006. AsiaSat 2’s superior coverage and wide exposure make it a necessity for Al-Kass’ expansion strategy. The sports channel will provide Asian audience an insight into the football culture in the Middle East in addition to a unique variety of sports programmes," said Essa Al-Hitmi, General Manager, Al-Dawri & Al-Kass Sports Channel.

“We are very pleased to welcome Al-Kass, the new Arabic language sports channel onboard AsiaSat 2. There is no doubt of AsiaSat 2’s leading position in Middle Eastern programming as we continue to increase our offering in Arabic to take advantage of the booming television market in the region,” said Peter Jackson, Chief Executive Officer of AsiaSat.

Source: World Media