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28-02-08, 02:40 PM
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Sky counts the cost of advertising
The very public battle between Virgin Media and BSkyB has created a very aggressive market for the TV, Broadband and Telephone sector.In fact Sky’s advertising spend has increased by a massive thirty per cent to an estimated £160 million for the year 2007. Most of the money around £115 million, went on traditional advertising such [...]
More: Sky counts the cost of advertising |
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