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FIPR claims Phorm technology breaches UK law FIPR claims Phorm technology breaches UK law


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Old 17-03-08, 07:10 PM   #1 (permalink)
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Post FIPR claims Phorm technology breaches UK law
The Foundation for Information Policy Research (Fipr) has issued an open letter to the Information Commissioner Richard Thomas, claiming that Phorm’s ad serving technology is illegal in the UK. Phorm’s technology uses anonymised ISP data to target online advertising according to a consumer’s interests, as indicated by their web browsing habits. The technology is used [...]

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