Deutsche Bahn banks on internet TV

[SAT-WORLD]

Germany’s national railway company Deutsche Bahn will cease transmissions of its television channel Bahn TV on Astra (19.2° East) on July 1, concentrating instead on distribution via the internet.

“We are convinced that the future of television is the internet,” said Oliver Schumacher, head of corporate communication. “On this basis we have the possibility to create offers for more specific target groups and give users the chance to compile their own schedules.” Deutsche Bahn says it is also responding to changes in viewing preferences. The current practice of spreading distribution on the internet as well as via satellite no longer meets the demands of the diverging viewing patterns, the company explained.

Internet users can access individual programmes at www.bahntv-online.de as video-on-demand, when ever they choose and at a time to suit themselves. An electronic programme guide assists viewers to find content which corresponds to their interests, whether reports, news or feature programmes.

The channel, which was launched in January 2001, offers information and entertainment relating to railways, travel, mobility and logistics.

Source:Rapid Tv News.