Trouble wants to move from kids section of EPG

[lincsat]

Trouble, the teen channel, wants to move from the 'kids' category of the Sky EPG after revealing its intentions to target an older audience. Director of programmes Jonathan Webb says that being in the kids section limits the channel's programme schedule and means older teenagers are less likely to tune in. He added: "We're positioning ourselves somewhere between MTV and E4. We're still targeting the same group of people, but in a much cleverer, more sassy way."