Teletext Holidays service revamps for advertisers

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Teletext Holidays has revamped its digital text service on Sky Dgital to provide advertisers with opportunities to use more visual displays. Stephen Dunk, deputy managing director of Teletext Holidays, said the new service provides advertisers with innovative ways for them to present their branding and to create their own brochures. Banner advertising on the holiday index pages directs consumers to a company's exclusive display pages. Some 2.7m people visit Teletext's digital services every week, of which 1.5m view Teletext Holidays pages.