History Channel to rebrand

Satellite News · 03-07-09, 11:40 AM

The History Channel UK is changing its name to AETN UK from immediate effect. The channel is a joint venture between the UK satellite broadcaster British Sky Broadcasting (BSkyB) and the US cable broadcaster A & E Television Networks (AETN).The change was announced at a press meeting, when the new name was revealed for the [...]

More: History Channel to rebrand

SAT-WORLD · 03-07-09, 08:11 PM

Why would you want to rebrand a channel's name to the corporate name.
Its even more banal than the recent rebranding of the UKTV channels.

03-07-09, 11:40 AM	#1 (permalink)
Satellite News Senior Member Join Date: Feb 2008 Posts: 1,076	History Channel to rebrand The History Channel UK is changing its name to AETN UK from immediate effect. The channel is a joint venture between the UK satellite broadcaster British Sky Broadcasting (BSkyB) and the US cable broadcaster A & E Television Networks (AETN).The change was announced at a press meeting, when the new name was revealed for the [...] More: History Channel to rebrand

03-07-09, 08:11 PM	#2 (permalink)
SAT-WORLD Senior Member Join Date: May 2006 Posts: 3,253	Re: History Channel to rebrand Why would you want to rebrand a channel's name to the corporate name. Its even more banal than the recent rebranding of the UKTV channels.

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