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Old 02-02-10, 03:51 PM   #1 (permalink)
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Default BSkyB offers free Sky+ HD set top box

BSkyB offers free Sky+ HD set top box--February 2, 2010

The satellite TV provider BSkyB is not taking it easy, even following good results and increased subscribers, with that magic ten million subscriber figure there for the taking.

All BSkyB has to do is attract some more customers and the target will have been reached, so in order to do this sooner rather than later it is offering new customers a high definition set top box for free.

There has been increased growth in the HD market and BSkyB is looking to roll this technology out.

In order to do so it is scrapping the SD set top box and will be just providing the HD version, regardless of whether or not the subscriber wants the HD service.

As a further sweetener, new customers will also get £25 worth of M&S vouchers.
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Old 02-02-10, 09:32 PM   #2 (permalink)
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Default BSkyB offers free Sky+ HD set top box

I thought they would be giving them away once Freeview HD launches as a spoiler and to retain their market share. I would expect Virgin to stop charging for them soon and both to review the £5 charge per month for having HD. Sit tight and look after your money.
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Old 03-02-10, 07:46 AM   #3 (permalink)
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Default BSkyB offers free Sky+ HD set top box

I see they're introducing a 1TB HD box soon as well and that they intend to do away with ordinary and + boxes and only get HD+ boxes produced.
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Old 05-02-10, 09:20 PM   #4 (permalink)
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Default BSkyB offers free Sky+ HD set top box

Profit margins and USL.
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