Sky completes channel deal with VM

[Satellite News]

The satellite broadcaster BSkyB has part completed a deal with Virgin Media that will see the channels that make up Virgin Media TV become part of the BSkyB network.However, it may not be as straight forward as it seems, because so far the deal has only been given the green light by the regulator in [...]

More: Sky completes channel deal with VM

[bruce_ica]

virgin will sell out all time if the money is right

[TheCoder]

Originally Posted by bruce_ica

virgin will sell out all time if the money is right

As will most companies !

Just about all companies are ultimately controlled by shareholders, and 95% of the time shareholders hold profits over just about anything else. If they see an opertunity for profit, they will nearly always dicatate the company takes that profit. VM are no different in this respect (for that matter, nor are Sky).