Ocean Blue Software, a member of the Digital TV Group, the industry association for digital television in the UK, has called for a single standard for Digital TV recorders, also called Personal Video Recorders.
The company wants a single brand extending across all platforms - IPTV, satellite and cable - in order to simplify the market for consumers.
At the moment the market is fragmented and there is a lack of industry standard guidelines. Most PVR products contain proprietary software.
The company believes that the introduction of a single PVR standard would create consumer confidence and increase take-up of the new technology.