BT has launched BT Vision Sport on its IPTV service and is placing soccer at the core of the channel’s offering.
BT’s IPTV offering, BT Vision, provides digital TV, pay-as-you-go content and a free personal video recorder (PVR) for its broadband customers.
The new BT Vision Sport channel will provide 46 live Barclays Premier League football games and over 200 nearly-live games.
It will be presented by James Richardson, the former host of Channel 4’s Gazzetta Football Italia.
BT Vision Sport will cost £4 per month to watch 242 Premier League matches on demand from 10pm local time the same day as the match.
The channel will also provide headline content from Irish broadcaster Setanta sports. Customers will be able to pay £9 per month for live Premier League games from the Setanta Sports service.
BT Vision Sport and Setanta sport will together cost £12 per month.
Setanta offers live Scottish matches, German/French/Dutch/Portuguese football, live rugby union, boxing and PGA golf.
BSkyB dominates English Premier League broadcasting. It owns the rights to broadcasting two-thirds of 138 live top matches from the league. Setanta Sports owns the remaining third.