O2 fourplay launch imminent

Janet Harris

October 3, 2007

The Mail on Sunday has reported the imminent launch of O2’s bundled package, called ‘fourplay’, comprising TV, broadband, voice and mobile services.

The quad play service will compete against similar offerings from Virgin Media and Orange.

In July, the launch of O2’s broadband service was put back to October, after several previous delays.

The company has been planning a move into broadband for some time. It acquired broadband Internet supplier, Be Internet, for £50 million in June 2006. Be Internet offers a fast 24 Mbit/s connexion using ADSL2+ technology.

Subscribers to O2 broadband will be able to download music and videos at superfast speeds, according to the company’s website.

The telephony element of the quad play package is expected to be similar to O2’s Genion service for German subscribers.

O2 already has a well-established 3G/Mobile network, and with a 24 Mbit/s connexion, it could easily stream TV and video on demand to the home.


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