Virgin Media has confirmed that it will launch 50 megabits per second broadband across its network in 2008. Recent trials of the service have proved successful, and will be expanded.
A Virgin spokesman has said that theyâ€™ll never know exactly what demand there'll be for super-fast broadband until it's in people's homes and workplaces up and down the UK.
Virgin does acknowledge, however, that its cable network has a unique potential to revolutionise consumers' experience. The company is convinced that 2008 is the moment to take the lead with the commercial launch of a 50 megabit product, confirming its intention to focus on fast broadband as its strength over rivals.