Ofcom imposes £25,000 fine on Babeworld

Lin Freestone -

Ofcom has fined Sky adult satellite station Babeworld £25,000 for serious and repeated breaches of the broadcasting code. The station breached seven rules in the code ranging from rule 1.2, pertaining to the protection of under-18s, to 10.3, which bans the promotion of products and services in programmes.

Ofcom investigated the channel after a complaint by a parent. In response to what it found, Ofcom ruled that the explicit sexual content on the programme, both language and visuals, was in breach of the Code Rules aimed at protecting the under 18s.

Because the material went out unencrypted and free to air, Babeworld breached rules 1.2, 1.3 and 1.24 of the code, which pertain to protection and scheduling. The advertisement of a premium rate number in a manner that did not relate to the programme's editorial content breached rules 10.2 and 10.3, relating to product promotion. Rules 2.1 and 2.3, pertaining to generally accepted standards, were also breached.

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