Freedom VoIP System Deployed By West Brom

December 4, 2007

West Bromwich Albion Football club has installed an IP telephony system in order to benefit from lower call and maintenance costs. Employees will now be able to call internally, and between the club’s two sites, for free.

The Alcatel-Lucent VoIP system was installed by voice and data integrator, Freedom.

The flexible system can be scaled up when large numbers of calls are expected - when match tickets go on sale, for example.

This is achieved through an Interactive Voice Response (IVR) system, which tells customers their position in the queue and directs the call to the appropriate agent.

Freedom’s VoIP system replaced an existing legacy phone system, and has resulted in significant cost savings and greater efficiency.

Freedom is now the sole supplier of line rental, compared with five suppliers on the previous system.


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