O2 has been a quiet one recently signing deals with HBO, Paramount and Warner Bros, this was for their service in the Czech Republic, but now they plan to bring it here to the UK. This is great news for the consumer and supposedly bad news for the other operators like Sky, Virgin Media and BT Vision.
O2 who are owned by the Spanish company Telefonica, are already established in the UK as a broadband supplier after taking over the existing business Be Broadband, with this established network in place it would only natural that they should try and test the IPTV market, which is what they plan to do next year.
The company has seen success in other countries where telephone, broadband and IPTV have been established. However there are the pros and cons regarding it, on the one hand there is BT who have managed to sign up 100,000 customers and yet there is the other side of the coin where the likes of Tiscali are, they have seen their customer base drop from 45,000 to 36,000 in around a year, so there is a market there, its just a matter of tapping it.