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January 2, 2008

Live music not affected by the internet


by David Allen

The problem with live music is the tickets and so much as the price or availability, but rather those ticket touts who we used to find outside of major events trying to sell people who have not tickets one that has a large premium added to it.

However these days the ticket touts have gone hi tech and sell their goods online, sometimes as auction, but if the time is sort then a straight forward sales may be sort, either way the face value of the price of the ticket is going to be hugely inflated.

The top music promoters feel that the internet would not bother the industry if the face value of the ticket is the only price paid for that ticket. But its demand that fuels the prices so there will always be someone who is willing to pay more for something that is rare.

The problem is that the internet is too hard to police as there are many businesses that spring up and disappear, this makes it much harder for anyone to stop touting.

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