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January 10, 2008

AMD unveils Live Ultra computer brand

by Janet Harris

Advanced Micro Devices (AMD) has launched the Live Ultra Brand of high-end PCs featuring the company’s latest entertainment-enabled semiconductors, which provide improved graphics and processing power.

The AMD Live Ultra desktops and notebooks will feature AMD’s multi-core products, codenamed Spider and Puma. They will be targeted at consumers who use their computers mainly for entertainment.

It is anticipated that the computers will be offered with AMD’s Live Explorer software, which allows a PC’s digital media library to be browsed in 3D.

Desktop manufacturers are expected to start introducing AMD Live Ultra machines in the first half of 2008 and laptop manufacturers in the second half of the year.

The Spider processor comprises AMD’s Phenom quad-core desktop chip, an ATI Radeon HD 3800 Series graphics card, and the AMD 7 Series chipset with CrossFireX and OverDrive technology.

The Puma processor comprises AMD’s 64 X2 dual-core Griffin processor and RS780 mobile chipset. The chip supports 802.11n, HyperTransport 3.0, and PCI Express 2.0.

The processor is designed to be energy-efficient, with the two cores on separate power planes. This allows them to be managed independently. If only one core is required, the other can be placed on idle.

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