T-Mobile’s Internet service Web ‘n’ walk, has reached an agreement with Yahoo, that will allow Yahoo to provide targeted display advertising on, Web ‘n’ walk in the UK, the two company’s stated on Thursday.
Yahoo has been chasing mobile internet advertising deals to sell and manage ads, in this rapidly growing market. With a long series of setbacks in its main Web searching, and online advertising business, and loosing huge ground, against rival Google. Yahoo is anxious to make headway in this escalating market.
Already in place is a similar deal that Yahoo has with Vodafone; the partnership with T-Mobile gives it placement on two, of the main four, mobile phone network operations, in Great Britain.
Yahoo has stated that it will be offering stand alone Internet services, that will work with existing phone systems instead of trying to compete with any mobile software of its own, and Yahoo believes that with this tactic it will be able to service hundreds of millions of mobile phone users.
With the T-Mobile deal, the two corporations will be working together to enable advertisers to target adverts to consumers who may then respond directly.
T-Mobile marketing director Phil Chapman, put it this way: “Banner advertising through the Internet on your mobile creates many opportunities for potential advertisers to adopt innovative marketing campaigns,” “We regard Yahoo as a leader in display advertising, and with its deep understanding of the mobile space and the potential that mobile advertising can offer clients, we’re glad they are on board as our partners.”
Connected Life, Yahoo Europe, vice president, Geraldine Wilson, stated: “that advertisers were quickly coming to recognise the value of mobile advertising.” and “Key to bringing brands to mobile is being able to offer them the audience,”
“We already have an agreement with Vodafone and… what that means is we’re building now the kind of interesting scale of audience for advertisers to start considering this medium seriously.”
Wilson also claimed: “the medium was interesting to advertisers because of the sheer scale of the potential audience and because it is also very personal. Consumers can also be targeted based on their location.”
Jupiter Research, senior analyst, Thomas Husson, in a report noted: “mobile channels allowed advertisers to interact with consumers at different and peak times when they are relatively more difficult to reach through other media.”